It’s harder to find content that supports High Dynamic Range (HDR), which offers brighter, sharper colors. Netflix, Amazon, and Disney+ all stream some house-made content in 4K (Ultra HD), which is great, because you basically can’t buy a TV without a 4K resolution these days.
Making streaming look as good as possible actually takes a decent amount of tech. Until American cable conglomerates make like Japan and start streaming video in 4K, streaming services are where most shows and movies will be made available to us in the highest quality (save 4K Blu-Ray, which you probably aren't buying). At the end of the day, most of us just want something that makes Netflix and other streaming services look pretty.
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